Toy Fair 2024 exhibition space sold out

“We very much look forward to supporting all our exhibitors over the coming months and preparing for another jam packed three days of successful business,” said the BTHA’s Director of Toy Fair, Majen Immink.

Industry veteran Tami Murphy launches growth strategy consultancy, Tamic Strategies

“I am beyond excited to be starting a business that’s sole purpose is to help companies bring fun to the marketplace!” said Murphy.

Build, flick, play: Michael Allan on giving players the tools to craft their own dexterity games with KUGO

KUGO Games founder Michael Allan discusses the origins of his flick-based game system.

Was Waddingtons’ Milk Tray Man board game ahead of its time?

The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.

Spin Master teams with A24 for Everything Everywhere All at Once Rubik’s Cube

Each side of the ‘Evelyn Everywhere Rubik’s Cube’ features a character associated with a dimension seen in the multiverse movie.

Mattel Adventure Park to boast Hot Wheels rollercoasters, Masters of the Universe laser tag and a full-scale Barbie Beach House

“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel.

Lush partners with Mattel for limited edition Barbie collection

“We imagined what Barbie’s self-care routine would look like and created this range – meant to be used and loved by all,” said Melody Morton, Creative Concepts Director at Lush Cosmetics.

Mattel to launch doll of Barbie movie’s Weird Barbie

The doll – designed by Mattel’s Javier Meabe – comes in a bright pink dress with puffy sleeves and green snakeskin boots.

Rebel and Libellud partner with National Museum in Kraków for Dixit expansion

Dixit: MNK boasts 84 new cards featuring fragments of artwork from the Museum’s collection.

“It’s a game and soundtrack in one!”: Inventor Marcus Carleson and Jumbo’s Ferran Codina on the story behind Hitster

Hitster inventor Marcus Carleson and Jumbo’s Group Brand Manager for Games, Ferran Codina, discuss the appeal of the music-based, tech-infused party game.

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