Fraser Paterson, VP – Head of Design & Development at Moose Toys, discusses keeping open-ended play at the heart of the firm’s Bluey range.

James Vaughan, Head of Game Development & Inventor Relations at Big Potato Games, gives us the lowdown on his collaboration with educator Jack Andrews on the Big Inventor Challenge.

As kids pump the foot pump, the box grows and the sides bulge until the Biggies plush explodes out of the packaging.

“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” said Bratz Creative Director Jasmin Larian.

“Barbie You Can Be Anything: The Experience will serve as another example of Barbie’s commitment to inspiring the limitless potential in us all,” said Julie Freeland, Senior Director of Location Based Entertainment at Mattel.

The new version sees players bluff for a good cause to help bring goods to the poor villagers being overtaxed by the evil Prince John.

Jason Mowery and Chase Williams discuss how they landed The Perfect Wave with The Op.

“Good vs. Evil allowed us to give fans a first look into what the show has in store, and we hope they have just as much fun playing the game as we had creating it,” said Matthew Inman, Exploding Kittens’ Chief Creative Officer.

The new Bakugan series lands in September and boasts a ‘revamped anime style’.

“Packed with jaw-dropping transformations, the PAW Patrol: The Mighty Movie toy collection will spark limitless imaginative play,” said Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer.