The three-day showcase will be held from January 21st to 23rd 2025 at Olympia Events in London.

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

“By hatching our characters into physical trading cards, we’re pushing the boundaries of what fans can expect from the Bad Egg universe,” said Darran Garnham, Chief Egg and CEO of Toikido.

“In a year with fewer blockbusters, the toy industry was able to successfully pivot from big screen names to small screen legends and sports heroes,” said Melissa Symonds, UK Toys Director for Circana.

The award was created with the aim of rewarding the creative excellence of Italian and international game inventors.

David Carmona and Karen Nguyen discuss Nekojima… And how their first game idea arrived in a dream!

The album’s 12 original tracks are designed to evoke locations within the Forgotten Realms.

“This collaboration will go down in pop culture history,” said Bratz Vice President of Creative, Chelsea Green.

“The Dog Man series is one of the most successful children’s book series ever and that success has translated into games and puzzles,” said Bob Moog, President of University Games.

The Brands Untapped Creative Guide profiles 14 different studios and is also available to pick up at BLE from the Brands Untapped booth – E175.