“This opportunity to see and evaluate such a broad range of ideas from so many talented creators has become an important – and eagerly anticipated – part of our innovation gameplan,” said Angus Walker, Hasbro’s Head of Inventor Relations and External Innovation.

The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.

“At last year’s event we found some great ideas, met some lovely people and overall had a very nice time — so of course we’re coming back in 2023,” said James Vaughan, Head of Game Development and Inventor Relations at Big Potato.

The LEGO Little Mermaid Royal Clamshell includes references to throne rock, Ariel’s grotto and Ursula’s lair.

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“Simba Toys looks forward to participating in Mojo Pitch this year with the support of TinkerTini,” said Andreas Schmitt, Managing Director at Simba Toys.

Big Boss was first published in 1994 by KOSMOS, but this new edition boasts a refreshed art-deco and early industrial design aesthetic.

“BIG looks forward to participating in Mojo Pitch this year with the support of TinkerTini,” said Thomas Rottenbacher, Managing Director for BIG.

“Steffen Spiele’s commitment to creating beautiful, eco-friendly wooden games aligns perfectly with our own values and ambitions,” said Hadi Barkat, CEO of Helvetiq.

“Dickie Toys looks forward to participating in Mojo Pitch this year with the support of TinkerTini,” said Markus Hirsch, Director of Marketing for Dickie Toys.