The Toy Association President Greg Ahearn on connecting, celebrating and growing the industry’s creative community

“We have to be a conduit for innovation”: The Toy Association’s Greg Ahearn discusses LA, creativity and the recent merger with Mary Couzin’s People of Play.

Just Play debuts Morphle toys

“The new toy line launching exclusively at Walmart caps off a whirlwind year for the brand,” said Olivia Chausson, General Manager for Morphle at Moonbug Entertainment.

Mattel teams with Airbnb for Polly Pocket slumber party experience

Guests can opt to sleep on Polly’s pullout couch or in her life-sized Action Park Tent just 10 feet away from the compact.

BLE 2024 to introduce Discovery & Design accelerator zone

“Discovery & Design is a springboard for small businesses with emerging brands eager to explore the world of brand licensing,” said BLE event director Ella Haynes.

Cards Against Humanity debuts new way to play with Out of Line

Out of Line can be played with existing Cards Against Humanity cards, and also comes with 150 new ones.

People of Play merges with The Toy Association

“By joining The Toy Association with their additional resources and new vision, we can strengthen our brands for generations to come,” said Mary Couzin, founder of People of Play.

CONNETIX debuts Road range

“Our new Road Range invites children’s narrative and storytelling, offering endless ways to explore and learn through open-ended play,” said Brea Brand, CEO at CONNETIX Tiles.

Ravensburger’s Ryan Miller on what goes into crafting new sets for Disney Lorcana

“We don’t want every set to introduce new mechanics…”: Disney Lorcana co-designer and Senior Brand Manager Ryan Miller talks fresh takes, deep cuts and Shimmering Skies.

A two-player game won the Spiel des Jahres this year… Is this category an exciting opportunity for designers and publishers – or a tough sell?

We ask publishers and designers about whether Sky Team’s success could spark a wider interest in two-player games.

BTHA’s Roland Earl and Rebecca Deeming-Mitchell on inventor engagement, industry evolutions and London Toy Fair 2025

The British Toy & Hobby Association’s Roland Earl – Director General – and Rebecca Deeming – Senior Communications & Event Manager – on why inventors should come to Toy Fair.

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