“This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

“We look forward to collaborating with more incredible partners across Europe to share this unique format and connect with fans in new and meaningful ways,” said Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel.

Sharon Zuckerman, VP of Design at Far Out Toys, talks us through development of the company’s recent doll line – and how it aims to stand out in a busy category.

The Brands Untapped 100 is also available to pick up at BLE from the Brands Untapped booth at E175.

“The Summit provided a great way for us to share ideas in a collaborative environment,” said Alex Parker, Organised Play Coordinator at Ravensburger.

“This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody,” said Christina Mirabelli, Director of Marketing at PUMA Sportstyle.

“Fans will be able to recreate and reimagine the world of Formula 1, brick by brick,” said Emily Prazer, Chief Commercial Officer of Formula 1.

“We were captivated by Pop Paper City’s unique concept – a ‘craft adventure’ series that not only entertains but also promotes play and sustainability,” said Will Stewart, CEO and Founder at The Point.1888.

“This interactive game blends the nostalgia of the Rubik’s Cube with the casual appeal of a match-three game,” said Marc De Vellis, Spin Master’s Global Head of Studios for Digital Games.

“Together with Hasbro, we are expanding on a successful relationship that introduced KOOSH to a new generation,” said Jonathan Berkowitz, CEO of PlayMonster.