“As our brand has continued to grow and expand into new categories over the years, we wanted our new name to more accurately represent everything that we have to offer,” said Ben Kaplan, Co-Founder of Relatable.

Games and publishers will be grouped according to categories at October’s show, with family games housed in Halls 2, 4, 5 and 6.

“We very much look forward to supporting all our exhibitors over the coming months and preparing for another jam packed three days of successful business,” said the BTHA’s Director of Toy Fair, Majen Immink.

“I am beyond excited to be starting a business that’s sole purpose is to help companies bring fun to the marketplace!” said Murphy.

KUGO Games founder Michael Allan discusses the origins of his flick-based game system.

The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.

Each side of the ‘Evelyn Everywhere Rubik’s Cube’ features a character associated with a dimension seen in the multiverse movie.

“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel.

“We imagined what Barbie’s self-care routine would look like and created this range – meant to be used and loved by all,” said Melody Morton, Creative Concepts Director at Lush Cosmetics.

The doll – designed by Mattel’s Javier Meabe – comes in a bright pink dress with puffy sleeves and green snakeskin boots.