This year’s Play Creators Awards will take place on Tuesday, June 27th – and welcomes two new awards.

“What our team have achieved in bringing to life the popular IPs – from design to fabric, packaging to price-point – is truly unique and fantastic,” said Ken Goodisson, Commercial Director, EMEA, YuMe Toys.

“While the game does look very silly, the actual game engine behind it is one of our best,” said Dean Tempest, CEO and Co-Founder of Big Potato Games.

The insight-led event – taking place on March 21st at London’s Conway Hall – will share top findings from the firm’s recent Global Family Study.

“CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares

“We’re proud to launch the first-ever Chelsea doll with a removable back brace to continue to be more reflective of the world kids see around them,” said Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls at Mattel.

I.D.I.O.T. stands for International Designer and Inventor of Toys and the award is given as a tribute to those who have made outstanding contributions to the toy industry.

“We’re thrilled to have so many stellar UK licensees coming on board for 2023,” said Kerry Tarrant, Marketing Manager at IMC Toys.

“We’ve tried different names, tested over 400 challenges and been through more clay samples than you would believe,” said James Vaughan, Head of Game Development at Big Potato Games.

“Moose Toys’ continued innovation across multiple categories – boasting never-seen-before features that captivate, surprise and delight consumers – has propelled our notoriety and growth in the UK,” said Neil Shinner, CEO, UK and Europe, Moose Toys.