“To be part of the Smart Toys and Games family – an industry-leading team dedicated to challenging the minds of multiple generations – is so exciting,” said Quam.

The line-up includes games from designers Thomas Dagenais-Lespérance, Keith Piggott, David Gordon and TAM.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

“We can’t wait to see the results of super creative work from toy inventors from around the globe,” said Dominique Roy, Vice President of Advanced and Industrial Design at Make It Real.

“We are excited to be back with this exceptional community of industry professionals, colleagues and friends,” said Tony Serebriany, Senior Director of Inventor Relations and International Sales at The Op.

Julie Gwaltney, Senior Director at TOMY, and Lorena Montalvo, Senior Product Designer at TOMY, on why authenticity is at the heart of its new Bebé Fuerte range.

What makes inventor partnerships work?! We find out from two pairs of studios… Making Things & Phase Two, and Big Ideas & Tricky.

Geoff Smyrk ­– VP, Global Creative Director at The Marketing Store – on how they and McDonald’s are on innovation’s frontline when it comes to sustainability in toys.

Prolific inventor Dan Klitsner discusses Pop It Pro, Freefall and his most underrated invention.

“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.