“We see significant potential to expand the brand’s presence and profile beyond the core toy range,” said Maarten Weck, EVP & Managing Director at WildBrain CPLG.

MindWare’s Lauren Johnson discusses products, process and pitches

“Our product development team have done a fantastic job at encapsulating Disney’s 100 years of wonder through this collection that’s simply stunning to play with and display,” said Ken Goodisson, Commercial Director, EMEA at YuMe Toys.

The ranges include reveal innovations, castles, dolls, vehicles and hair play.

“Our goal has been to make PYXEL so approachable and relatable that learning and practicing the basics of coding becomes super engaging and fun for kids,” said Lisa Guili, general manager of Educational Insights.

The UK Toy Inventors’ Dinner will take place on Wednesday, January 25th at Searcys at The Gherkin.

Dog-E boasts life-like movements, audio sensors to hear sounds, touch sensors on its head, nose and sides of its body and a tail that displays icons and messages to communicate.

The Innovation Campus in Billund will provide a home for thousands of LEGO employees working within marketing and product development roles.

Mojo Nation is exhibiting at stand B38.

Award-winning designer Daryl Andrews discusses his start in the industry – and reveals what he believes to be his most underrated game.