Lauren Johnson reveals what keeps her at MindWare… And the best way to pitch to the team
MindWare’s Lauren Johnson discusses products, process and pitches
YuMe Toys launches Disney 100 Surprise Capsules
“Our product development team have done a fantastic job at encapsulating Disney’s 100 years of wonder through this collection that’s simply stunning to play with and display,” said Ken Goodisson, Commercial Director, EMEA at YuMe Toys.
Mattel debuts Disney Princess and Frozen collections
The ranges include reveal innovations, castles, dolls, vehicles and hair play.
Educational Insights debuts PYXEL, a robotic pet that teaches kids coding
“Our goal has been to make PYXEL so approachable and relatable that learning and practicing the basics of coding becomes super engaging and fun for kids,” said Lisa Guili, general manager of Educational Insights.
Last few tickets available for UK Toy Inventors’ Dinner
The UK Toy Inventors’ Dinner will take place on Wednesday, January 25th at Searcys at The Gherkin.
“With Dog-E, we are reimagining robot dogs,” says WowWee
Dog-E boasts life-like movements, audio sensors to hear sounds, touch sensors on its head, nose and sides of its body and a tail that displays icons and messages to communicate.
LEGO to open state-of-the-art Innovation Campus in 2027
The Innovation Campus in Billund will provide a home for thousands of LEGO employees working within marketing and product development roles.
Visit the Mojo Nation team at London Toy Fair this month
Mojo Nation is exhibiting at stand B38.
Game designer Daryl Andrews on The Real Truth – and the benefits of working in both hobby and mass market
Award-winning designer Daryl Andrews discusses his start in the industry – and reveals what he believes to be his most underrated game.
Marc Sach on his licensing journey with Fuzzballs – and the importance of a fan-first approach
Fuzzballs Director Marc Sach on his tough early conversations in licensing and the advice he’d give new brands.