The Marketing Store’s Geoff Smyrk on innovation, sustainability and the future of play
Geoff Smyrk – VP, Global Creative Director at The Marketing Store – on how they and McDonald’s are on innovation’s frontline when it comes to sustainability in toys.
KID Group’s Dan Klitsner on the story behind Freefall, a game 22 years in the making
Prolific inventor Dan Klitsner discusses Pop It Pro, Freefall and his most underrated invention.
Creative Craft Group launches Play-Doh arts and activity range
“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.
Thorpe Park’s tea cup ride to be rebranded as the Dobble Tea Party
As part of the partnership, Asmodee will launch a Thorpe Park Resort edition of Dobble featuring symbols of the theme park’s rides.
Joe & Seph’s brings Dungeons & Dragons into popcorn
Dungeons & Dragons Chilli Chocolate Caramel is described as ‘an adventurous popcorn worthy of wizards, bards and barbarians alike.’
Raiders of the Lost Ark’s iconic opening scene gets the LEGO treatment
Three new sets recreate iconic scenes from Raiders of the Lost Ark and Indiana Jones and the Last Crusade.
NFT brand Chimpers eyes toy partners
“We focus on storytelling, art and digital experiences, but we would love to channel across to the physical world through toys, comics, books, trading cards and so much more!” said Jacob from the Chimpers team.
SAZ Game Designers Association condemns creators of Unfinished Business for plagiarising Big Deal
‘We urge the publishers of Unfinished Business to enter into an appropriate licensing agreement with Brent and Jeffrey Beck – the designers of Big Deal – or to stop the project immediately,’ read a statement from SAZ.
The NPD Group rebrands as Circana following IRI merger
“Circana is undeniably best positioned to advise the world’s leading brands and retailers across almost every industry on how to identify opportunity, ignite innovation and grow well into the future,” said Kirk Perry, President and CEO at Circana.
Dexterity play comes to CATAN in CATAN: Soccer Fever
The football-themed CATAN scenario sees players flick footballs to attempt to score goals, win matches and earn extra points.