Designed by Emiliano Santalucia, the figure boasts over 30 points of articulation, fabric costume elements and a raft of accessories.

Cities including Tameside, Calderdale and Wrexham are highlighted as being strong Product Design hubs.

“We were thrilled to be able to partner with British Airways and create a bespoke Trunki for young flyers and British Airways enthusiasts alike,” said Rob Law, Creator and CEO of Trunki.

Winners will be revealed at the live Play Creators Awards on Tuesday, September 6th at London’s Twickenham Stadium.

“With innovation at the heart of Moose’s mission to make kids super-happy, this event is perfect and holds a concrete spot in our calendar,” said James Austin-Smith, Innovation Director at Moose Toys.

“We look forward to listening to the creative ideas and offerings of inventors and design teams, and to deepen our relationship with those we have worked with previously,” said Joe Moll, VP of Design, Product Development and Inventor Relations at Crayola.

Glenn Drover, VP of Strategy Games at University Games, discusses his work on games like Age of Empires III, Raccoon Tycoon and the upcoming Mosaic.

“It’s been a long time coming, but Big Potato are finally trundling down to Mojo Pitch to hear all the latest and greatest ideas from the inventor community,” said James Vaughan, Head of Game Development & Inventor Relations at Big Potato.

“As we expand the role of inventors in our product development process, we are excited to partner with Mojo Nation to reach this international base of talented thinkers,” said Sofia Dumery, Senior Vice President of Design at Melissa & Doug.

“Eolo Toys is determined to produce and launch a global toy hit and there’s no better place to find innovative talent than at the Mojo Pitch!” said Alex Prieto, Director of Fun at Eolo Toys.