Designer Drew Richards on the story behind his first licensed game, Yes Yes Yeti
Drew Richards discusses why the rules, roles and goals of board games led him into invention.
Mattel brings Magic 8 Ball into games with Magical Encounters
The co-op game sees players try and save a kingdom from a rampaging dragon, with the Magic 8 Ball providing both help and setbacks.
Harry Potter gets the Ice Cool treatment from Brain Games
The game sees players flick characters through the corridors of Hogwarts as they look to complete exams.
Hasbro’s Gray Bright takes us inside Clue’s latest revamp – and reveals the key to success when inventing for the brand
Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming – on what’s new with Clue.
Big Monster Toys’ Gordon Downey on the ‘Aha!’ moment that led to Sink N Sand
Big Monster Toys inventor Gordon Downey takes us inside the creation of Spin Master’s popular Sink N Sand game – and also reveals his most underrated invention.
Nominations now open for Play Creators Awards 2023
This year’s Play Creators Awards will take place on Tuesday, June 27th – and welcomes two new awards.
YuMe Toys debuts DZNR licensed collectibles
“What our team have achieved in bringing to life the popular IPs – from design to fabric, packaging to price-point – is truly unique and fantastic,” said Ken Goodisson, Commercial Director, EMEA, YuMe Toys.
Big Potato and Dominic Yard scoop Inventors’ Dinner WITTY Prize for Chicken vs Hotdog
“While the game does look very silly, the actual game engine behind it is one of our best,” said Dean Tempest, CEO and Co-Founder of Big Potato Games.
Kids Industries to share study insights at next month’s Global Family conference
The insight-led event – taking place on March 21st at London’s Conway Hall – will share top findings from the firm’s recent Global Family Study.
Jazwares launches CoComelon HugMees by Squishmallows
“CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares