Liz Peters, Head of Portfolio UK and Ireland at tonies®, discusses what makes a great brand partner

Why Liz Peters never says never when looking for licenses at tonies®

More stories, less stress: tonies launch Sleepy Friends for better bedtimes

“We’re honoured to help parents establish peaceful and beloved bedtime routines,” said tonies Liz Peters.

Identity Games’s Chief Creative, JM Duparc, discusses how The Traitors went from TV show to family game

What makes The Traitors and Miffy right for Identity Games? JM Duparc on licenses old and new

The Seven Myths of Toy Sustainability: Activist Sharon Keilthy’s surprising views

Eco toy store owner Sharon Keilthy debunks seven common misconceptions about sustainable toys

Serial toy and game inventor Martin Goldfarb discusses products, process and perseverance

Martin Goldfarb – Vice-President at Eddy & Martin Goldfarb and Associates – gives his best advice.

As LEGO’s iconic minifigure turns 45, Deej Johnson looks at the design that never looked back…

Heads, shoulders, knees and pose: how Jens Nygaard Knudsen’s iconic design changed the face of LEGO

Lauren Shipman, Group Brand and Marketing Director at Posh Paws, on why they’re open to anything…

Lauren Shipman, talks Posh Paws, changing landscapes – and what’s on the horizon in plush.

Having a blast: Steve Starobinsky lifts the lid on how Gel Blaster came to market

Gel Blaster’s Steve Starobinsky discusses the white space between foam darts and paintballs

First-time inventor Mark Langley discusses how his codebreaking game, decypher, got to market

Mark Langley reveals how prototypes, playtests and pitches helped him find the right publisher

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