So Sound’s Toy and Game Designer Sam Roberts talks cats, coffee and coming up with ideas.

Nikki Bauman discusses Fisher-Price’s process, inventor relations, and killing creativity.

Michael Svane Knap Design Manager, LEGO Ninjago, on toys, inspiration and bridging media…

Alpesh Patel, Vice President, Global Toy Design at TOMY, talks to us about Toomies, Jurassic Park and the one question he always asks himself…

Snap Ships inventors Scott Pease and Jeff Swenty on building modular toys, pitching to PlayMonster… And how the brand may look in 2030.

Frances Cain on A Girl for All Time, Dragons’ Den and dolls with purpose.

Serial entrepreneur Darran Garnham tells us what he learned from Moshi Monsters… And what he has planned for the Among Us toy line.

Megableu US’s Francesco Lercari on creativity, pitching and why he values a great brief.

Inventor Relations guru on what he looks for in ideas, how to pitch and why he’s always talking to scientists.

After launching his first game at New York Toy Fair, Scott Brady talks ideas, colours – and trading on the Moon.