Industry stalwart Tim Walsh on breaking the rules, changing the game and pitching the fun…

Tim Walsh, co-founder of Roo Games, on breaking rules, changing directions… And the no-no’s of pitching.

Spin Master’s David Winter on recognising billion-dollar concepts – and how to pitch to him

David Winter is Director of Inventor Relations at Spin Master. We caught up with David to understand what a billion-dollar idea looks like on paper… And how to pitch him your ideas.

Moose Toys UK’s James Austin-Smith on creative thinking, bad product reviewers – and how he kickstarts ideas

With nearly 15 years of toy design under his belt, James Austin-Smith is Head of R&D and Product Design at Moose Toys. Here we discover his pet peeve – and the one thing that stops his creative process…

Triclops Studio founders Rob Ames and Luc Hudson talk lockdown, sizzles and the art of the online pitch

Former Hasbro designers Rob Ames and Luc Hudson are the straight-talking, mind-boggling founders of UK agency Triclops. Here they talk about sizzles, life in lockdown… And pitching online!

Fuse London’s Pete Cartlidge on how old trends have new life – and why Gravity Maze amazes…

We caught up with director Pete Cartlidge to learn how old trends have new life… And why Gravity Maze still amazes…

Leila Nosrati from Master Toy Advisors on the three things she looks for in every product and why some industry secrets should never be kept

Leila Nosrati sees ideas – as they are now, and as her clients might sell them. Here she tells us the three things she looks for in every product – and why some industry secrets should never be kept…

Pikoko and Qwuzzle inventor Adam Porter tells us what he finds a chore, how he has ideas and why it doesn’t matter how good he thinks they are

Freelance designer Adam Porter likes to mix things up! His products include board, card and dice games of different genres. Here he discusses what he finds a chore… And what gets his mind racing with ideas!

Accentuate’s Graeme Fraser-Bell on relentlessly pitching, the three things he takes to every show and braving Dragons’ Den

We caught up with Graeme and Fiona Fraser-Bell to find out what they do, why it works – and the difference between pitching to the Dragons and the public…

Eight reasons to write better rules

Deej Johnson looks at why well-written rules are the touchstone of better games, better brands and better word of mouth.

Interplay UK’s Warren Jacobs and Tammy Southgate on great toys, great values and great teams

Since Interplay UK is driven by teamwork, it’s only appropriate that we caught up with Product Development Manager Warren Jacobs AND Lead Product Designer Tammy Southgate.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.