Kickstarter designer Ross Atkin on where crowdfunders go wrong, the skills you don’t learn at university… And robots. Lots of robots!

Elif Atmaca, co-founder of Toyi, discusses a nomadic childhood, free-play kits and why creating unique toys is vital to kids.

Tim Walsh, co-founder of Roo Games, on breaking rules, changing directions… And the no-no’s of pitching.

David Winter is Director of Inventor Relations at Spin Master. We caught up with David to understand what a billion-dollar idea looks like on paper… And how to pitch him your ideas.

With nearly 15 years of toy design under his belt, James Austin-Smith is Head of R&D and Product Design at Moose Toys. Here we discover his pet peeve – and the one thing that stops his creative process…

Former Hasbro designers Rob Ames and Luc Hudson are the straight-talking, mind-boggling founders of UK agency Triclops. Here they talk about sizzles, life in lockdown… And pitching online!

We caught up with director Pete Cartlidge to learn how old trends have new life… And why Gravity Maze still amazes…

Leila Nosrati sees ideas – as they are now, and as her clients might sell them. Here she tells us the three things she looks for in every product – and why some industry secrets should never be kept…

Freelance designer Adam Porter likes to mix things up! His products include board, card and dice games of different genres. Here he discusses what he finds a chore… And what gets his mind racing with ideas!

We caught up with Graeme and Fiona Fraser-Bell to find out what they do, why it works – and the difference between pitching to the Dragons and the public…