JMP Creative’s Jim McCafferty reveals how brainstorming, magic and a thick skin power his creativity

With a past career as an escapologist and illusionist, Jim McCafferty now makes the world a happier place by creating magical toys and games… And terrific entertainment.

Atari founder Nolan Bushnell, and Zai Ortiz – the designer behind Iron Man’s J.A.R.V.I.S. – on their new game St. Noire and how to be creative

Teaming up with futurist and visionary Zai Ortiz, Atari founder Nolan Bushnell brings us the cutting-edge murder-mystery game, St. Noire. We caught up with the two – well, geniuses – to find out more.

Nextoy founder Robert Fuhrer on defying gravity, proof of concepts and being an I.D.I.O.T.

With creations spanning gaming classics like Crocodile Dentist to the KenKen puzzle brand, we caught up with Nextoy’s Robert Fuhrer to learn more about a glittering career in toys and games.

Product developer Emily Charles on working for Gibsons, Nora the dog and the one thing inventors must have

We caught up with Emily to learn more about what her role at Gibsons entails and what inventors need to know about pitching concepts to the firm.

Distributor Rory Kelly on how a long retail career and two key ingredients shape his view of the toys and games he distributes

With 20 years in retail, and nearly five in the toy-and-game industry, Red Knight Toy Group’s Rory Kelly’s experience includes time at Coiledspring Games as an executive, and as a champion of Wrebbit’s 3D Puzzles.

Senior Design Manager Sven Robin Kahl on his 10 years at LEGO, the secrets of Hidden Side and what creativity needs…

We caught up with LEGO’s Sven Robin Kahl to learn more about the origins of Hidden Side and how he kick-started his ten-year tenure at the company.

Prolific toy inventor Louise White on where ideas come from, her creative process and the advice she’d give her younger self

Inventing toys of every kind, Louise White is the President and Head Designer of Me First! Designs. We spoke with Louise to hear where ideas come from, and what advice she’d give clients, new designers and her younger self.

Westley Ciaramella on how invention studio Catapult Concepts thrives on a blend of skills, a fast pace and sheer chutzpah

We caught up with Westley to talk creative Kryptonites, why New York inspired him and how Catapult Concepts drives creativity with ‘what if…’ ideas.

Games that sell: Specialist retailer Becky Ottery on what she can’t sell and doesn’t buy

What do retailers know about inventing games that sell? Darrell and Becky Ottery own and run the aptly named Eclectic Games in Reading. With a tireless work ethic, they strive to play every game they stock, and meet each customer’s need with insight.

Identity Games’ J.M. Duparc on creative habits, hates and holy grails

Netherlands-based Identity Games designs, creates and produces award-winning board games before selling them in over 25 countries. Working at Identity since 2005, Chief Creative Jan Maurits Duparc now spends his time questing for and developing new ideas…

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