“If creativity’s easy, you aren’t doing it right!”: Moose Toys’ David Emblin on the advice he’d give inventors, parents – and his younger self

With a range of toys that includes Team Gem, Foam Alive and Scruff-a-Luvs, the Moose Toys team is a phenomenal factory of fun. We spoke to the firm’s Senior Product Designer, David Emblin to hear why comfort is his creative Kryptonite.

What do inventors need to know about selling? Specialist retailer Clea Ewing on why opening boxes closes sales

Fun Learning is a shop that specialises in toys and games with an educational flavour. We spoke with co-owner Clea Ewing to learn what inventors, designers and marketers need to understand about retail…

Distributor Roger Martin on choosing games, the changing industry and what inventors can do to succeed

Founding a U.K. game-distribution company with only two titles may seem both oddly unassuming and beautifully bold… In 2004, though, Roger Martin did just that!

How Pass the Pigs brought home the bacon: David Moffat on olives, beer and 74 million swine

On one of his rare U.K. stopovers, we met with David Moffat, the inventor of Pass the Pigs, a classic that has enjoyed over 37 million sales.

Games to Get’s Luke Evans on helping players get to know each other with Sussed

Luke Evans, lead product designer at Games to Get, talks us through the success of the firm’s range of Sussed card games.

PlayMonster’s Adam Hocherman on his industry pet peeve, three tips on pitching and why he’s on your side

PlayMonster’s VP of New Business, Adam Hocherman, sheds light on his approach to finding great concepts, and tells us why he’ll never “pass” on an idea.

Prolific inventor Maureen Hiron on having ideas – and the daftest thing a game designer can do

We caught up with Maureen at one of her game signings to learn more about her history in the industry, and find out what advice she’d give new inventors.

SG Labs’ Michael Gramelspacher and Rory Sledge on Yellies, Bang Zoom and the best way to have ideas

SG Labs’ Michael Gramelspacher and Rory Sledge talk us through their beginnings in the toy space, as well as lifting the lid on their fruitful partnership with Bang Zoom.

Award-winning game designer Andrew Harman on simplicity, playtesting and success at The Gruffalo Design Challenge

With an award-winning dice game to his name, and a new collection hitting shelves soon, we spoke to Andrew about The Gruffalo, the hardest part of his process… and ABBA

Hywel Sedgwick and Ruth Knox: What do people want to play on the world’s only double-decker bus board game café?

We chatted with Ruth Knox and Hywel Sedgwick to learn more about who plays what at one of London’s quirkiest cafés in town…

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