Posted on 28th November 2022
By Billy Langsworthy

Big Potato Games is preparing for the debut of its first-ever TV advert.
Produced by creative team at Lux Studio, the TV ad features animated baubles singing a festive jingle that calls out Herd Mentality and Colourbrain.
The 20-second advert will launch on December 1st in-between ITV’s The Chase and I’m A Celebrity, with an estimated reach of 20 million audience impacts.
“We’re really excited to show off our first proper TV ad,” said Becky McKinlay, Head of Marketing at Big Potato.
“We’ve put a lot of work into it, so we hope it brings a smile to everyone that watches. There’s even a wee cameo from Dean, one of our founders, at the end — listen out for it!”
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
The deal between All 4 Fun Toys and Barry & Jason Games and Entertainment was struck at New York Toy Fair.
“We’re thrilled with the success of this film, and we’re honoured to be launching its board game counterpart,” said Rob Trounce, Head of Marketing at Hachette Boardgames UK.
“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.
“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.
“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.
“It is an incredibly proud milestone to welcome DC back to Mattel,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.