Big Potato teams with designers Rich Coombes and Dan Penn for new party game, Herd Mentality

The deadline for nominations is Friday, November 29th.

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

The game sees players try and collect three different sets of magical items to win.

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.