Born to Play to focus on “innovation and truly original IP”
Daniel Delapa – formerly President at Creative Kids – has launched a new venture, Born to Play.
The new company has welcomed Blippi creator Stevin John as Chief Content Officer and Partner.
“The Born To Play mission is to build community through product that inspires play,” said Born To Play CEO Daniel Delapa.
“Our team will be bringing innovation and truly original IP to the global market. It’s a real thrill to partner with Stevin on this venture. This synchronous relationship between product and video content will only strengthen brand awareness and recognition.”
CCO Stevin John added: “I’m beyond excited to hit the ground running with Daniel and the team. By enhancing the connection between digital content and consumer product goods, we’re able to elevate the consumer experience and bring more value to retailers across the globe.”
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