BTHA confirms London Toy Fair 2022 will go ahead as planned

The BTHA has confirmed that London Toy Fair will go ahead as planned from January 25th to 27th.

In a statement, the BTHA said:

‘Over the past months and weeks, we have continuously been monitoring the government regulations and industry guidance in order to best prepare and work towards delivering a safe and successful Toy Fair 2022 for the industry.

We are pleased to confirm, given Government has not changed the conditions under which the fair can take place, that we look forward to delivering a great Toy Fair 2022 at Olympia and to welcoming the industry.

The current regulations allow for large indoor events like Toy Fair to take place with mandatory mask-wearing and COVID-19 status checks, which we will be operating for all participants. The requirements for anyone accessing the halls, including exhibitors, contractors, visitors and staff will be either proof of full vaccination, a negative PCR or lateral flow test (within 48 hours prior to arrival) or medical exemption. We would recommend all participants take a Lateral flow test before entering the show.

The health and safety of our participants is of utmost importance and hence we continue to track the guidance in order to comply with regulations. We are working closely with Olympia to provide a safe environment with enhanced cleaning, multiple hand sanitising stations and two points of entrance/exit to avoid crowding.

We continue to recommend that exhibitors also strongly factor hygiene into their planning by regularly cleaning high frequency touchpoints and demonstration products, offering hand sanitiser to all visitors and monitoring numbers to avoid overcrowding on a stand. We would recommend participants make appointments to help avoid potential overcrowding issues.

We would also advise, in this exceptional year in light of the ongoing pandemic, that exhibitors be prudent on expenditure where possible, especially in case the situation or requirements from government necessitate changes.

Once again, we thank you for your understanding, patience and support during these difficult times and look forward to welcoming the industry to Toy Fair at Olympia from 25th – 27th January.’

—

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.