BTHA issues Toy Fair 2022 update

The BTHA has issued the following statement regarding next year’s London Toy Fair.

“We are all looking forward to Toy Fair and are working hard to deliver a great Toy Fair 2022 at Olympia London.

We are continuing to follow the latest government advice in regards health matters and requirements for events of our type; in light of the rapidly changing and uncertain COVID-19 pandemic with the Omicron variant, we are awaiting information on any further government safety measures, which are expected and may include some restrictions. When these are known and assessed, we will of course inform our participants and visitors of any new developments.

We will make a further announcement when this information is available and would aim to make another statement in the afternoon of Wednesday 5th January at the latest. In the meantime, we advise companies to exercise prudence on undertaking expenditure on stand materials and construction in case the situation or requirements do necessitate changes.

May we take this opportunity to thank you for your understanding and patience and to wish you and your families, friends and colleagues a happy and healthy Christmas and New Year.”

—

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.