BTS gets the LEGO treatment

LEGO has debuted a BTS set centred on the popular South Korean boy band.

The BTS Dynamite set features the seven-piece band on the video set of their smash-hit single, ‘Dynamite’. It includes the donut shop, ice cream truck and record store. Each building is also detachable from the set, allowing for individual play and display experiences.

The set also includes all seven minifigures of the band members – RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.

The set came through the LEGO Ideas platform and was designed by LEGO fans Josh and Jacob.

“When we saw Josh and Jacob’s colourful design we knew it would be a hit and this was proved by how quickly they reached 10,000 views in the LEGO Ideas voting,” said Federico Begher, Head of LEGO Product Group.

“The BTS fans have already got behind the design and so it was important that we were as faithful to the original creation as possible. The set highlights creativity, passion and most importantly, fun! We can’t wait to see the fans building and displaying it.”

Talking about their process, Jacob said: “Josh did the building and design work and, as a massive BTS fan, I told him what needed to be in it, what details were most important. It was a really fun process”.

Josh added: “Jacob had the BTS knowledge, and he was able to direct my build in the proper way. I watched the music video over and over and tried to capture its essence in the LEGO bricks. It was insane when the project went viral online overnight.”

The LEGO Ideas BTS Dynamite set is on sale from early March.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.