Buffalo Games and Big Potato sign distribution deal

Buffalo Games and Big Potato have signed up to distribute each other’s products in the UK and US.

The deal provides a platform for Buffalo to bring some of its biggest hits to the UK, including the Chuckle & Roar range, Pop-It Pro, Pop-It Pets and Junior Detective.

Elsewhere, Buffalo will be distributing the Big Potato catalogue in the US, including new releases like Sounds Fishy, Chicken Vs Hot Dog and The Great American Mail Race.

“Big Potato is a brilliantly creative business with an incredible line-up of games and yet more in the pipeline,” said Nagendra Raina, President of Buffalo Games.

“We can’t wait to represent their titles in the US and think together we can really help drive growth for our retail partners. They are also experts on Amazon and we’ll be harnessing this to support key products in the UK, along with their broader retail relationships. We think we’ve found a like-minded partner and are really excited about the potential of this agreement.”

Dean Tempest, co-founder of Big Potato, added: “Buffalo are strategic retail experts and have a proven approach for creating smash hits, I don’t think anyone is better at managing product fit and productivity with retailers. They can make Big Potato bigger and better in the US and we’re looking forward to learning from them!”

Big Potato’s previous distribution agreement with Spin Master is phasing out in Q1 2023, but Spin Master will remain the distributor for the Blockbuster game franchise. Big Potato will also continue to work with Spin to develop fresh Blockbuster titles.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.