Bulldog Licensing to bring Guide Dogs into toys as part of consumer products push

Bulldog Licensing is creating a consumer products push for Guide Dogs, a charity which supports people with sight loss.

The licensing agent is looking to bring to market a wide range of items aimed at dog lovers, ranging from collectable toys and apparel to accessories, homewares, gifting, collectibles and stationery – all focused on the amazing dogs that make a life changing difference to visually impaired people throughout the UK.

The Guide Dogs licensing programme will also target dog owners with pet products, training aids and pet travel accessories.

“Guide Dogs does some incredible work helping people with visual impairment to lead happy, independent lives safely through their incredible dog partnerships, which gives them a special place in the heart of the UK population,” said Rob Corney, MD, Bulldog Licensing.

“We’re excited to start building a range of products for Guide Dog owners and trainers themselves, as well as our nation of dog lovers.”

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Our top 10 most read interviews of 2024

This year’s top 10 features interviews with Exploding Kittens’ Matthew Inman, Hasbro’s Angus Walker and Jazwares’ Magdalena Eichhorn.

AMIGO to meet game inventors at Mojo Pitch 2025

“We are thrilled to be back at the Play Creators Festival in 2025,” said AMIGO’s Alessandro Montingelli.

Think Influence eyes toy partners for Fisch

The popular Roblox game launched earlier this year and has over 800,000 concurrent users.

Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.