Bulldog Licensing to bring Guide Dogs into toys as part of consumer products push

Bulldog Licensing is creating a consumer products push for Guide Dogs, a charity which supports people with sight loss.

The licensing agent is looking to bring to market a wide range of items aimed at dog lovers, ranging from collectable toys and apparel to accessories, homewares, gifting, collectibles and stationery – all focused on the amazing dogs that make a life changing difference to visually impaired people throughout the UK.

The Guide Dogs licensing programme will also target dog owners with pet products, training aids and pet travel accessories.

“Guide Dogs does some incredible work helping people with visual impairment to lead happy, independent lives safely through their incredible dog partnerships, which gives them a special place in the heart of the UK population,” said Rob Corney, MD, Bulldog Licensing.

“We’re excited to start building a range of products for Guide Dog owners and trainers themselves, as well as our nation of dog lovers.”

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

One month left to send in your nominations for Mojo Nation 100: 2025 Edition

The deadline for nominations is Friday, November 29th.

Hug Me Pillows’ John Lewis pop-up enjoys “overwhelming” response

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.