Feature

We profile some of the toy and game concepts showcased by graduate design talent at this year’s New Designers show.

How do you tackle follow up? When does chasing become pestering? Would you still pitch to a company after being ‘ghosted’ by them? Inventors share their thoughts.

A love of toys? An inspirational teacher? An eye-opening exhibition? We asked figures from across the world of toy and game design what set them on the path to working in design and development.

Big Monster Toys’ Sam Unsicker, Peggy Brown Creative’s Peggy Brown, Ulco’s Don Ullman, Creating Unique Toys’ Adam Borton, PlayLenz’s Richard Heayes and ToyZone’s Alex Prieto tell us what guides their approach to inventing great kids’ games.

We asked industry figures for their thoughts on the success of Wordle and find out if its popularity could impact the board game space.

We’ve asked the industry to sum up their predictions, hopes and fears around what the next 12 months has up its sleeve in just 22 words…

Big Monster Toys’ Sam Unsicker, Ulco’s Don Ullman, Fuse’s Oliver Morris and Creating Unique Toys’ Adam Borton share their insights into the perfect ‘wow’ moment.

In this month’s Talking Games feature, Spin Master’s Dougal Grimes, Peggy Brown Creative Consulting’s Peggy Brown, Open 2 Design’s Matt Burtonwood and Galactic Sneeze’s Sara Farber discuss creating great games based on brands.

Exploring the differences between the two sectors are games designers Scott Rogers and Brett J Gilbert, as well as PlayMonster’s Adam Hocherman and Heayes Design’s Richard Heayes.

PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.