Interview

Elizabeth Moody and Joshua Addyman from Seven Towns dive into the creation of Hydro Pods

How Soy Sauce, air pressure and real inspiration led to Hasbro’s new range of water toys.

Nextoy’s Robert Fuhrer on representing inventor Yair Shilo and revolutionising sabers with Power Saber

Nextoy’s Robert Fuhrer talks us through the development of Power Saber – and why Goliath proved to be a perfect partner for the project.

James Emmerson, Adam Hocherman and Tristam Rossin on what to expect from Wayfarer Games

The founders of Wayfarer Games talk us through the origins of their debut title – A Wayfarer’s Tale: The Journey Begins – and look ahead to what’s next.

Smiles with tiles in different styles: Dave Alexander and Brea Brand talk all things Connetix

Connetix founders Dave Alexander and Brea Brand on building their construction-toy brand.

“How can we strike the nerve of curiosity in kids and students?”: Assaf Eshet on bringing Clixo into classrooms

Clixo’s Assaf Eshet tells us how he’s helping teachers utilize Clixo kits with the Clixo Classroom online portal.

Renegade Game Studios’ Dan Bojanowski on the return of Heroscape

“We’re bringing contemporary game design sensibilities to an iconic system”: Dan Bojanowski – Senior Producer at Renegade – discusses bringing back a classic.

Crazy Aaron’s’ Cassie Slane on why Strawberry Shortcake had everything they look for in a brand collaboration

Cassie Slane, Licensing & Content Development Manager at Crazy Aaron’s discusses development of the company’s latest licensed putty.

“We love to bring back long-lost games”: Blaze Entertainment’s Andrew Byatt on the appeal of retro gaming

As Blaze Entertainment passes one million cartridges, CEO Andrew Byatt talks us through their retro gaming offering.

The Upside Agency’s Jaime Wolanski reveals the surprising truth about getting games into Target

Jaime Wolanski on why getting games to retail has dramatically changed in the past few years…

Rebecca Atkinson on the origins of Mixmups – and the show’s brand potential

“I would love to see Mixmups leap off screen as a five senses brand”: Rebecca Atkinson on brand plans for Mixmups.

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