Interview

Anne Marie Horne – Senior Global Creative Director at Hasbro – on balancing innovation with nostalgia on classic brands

“The iconography called for a bold, modern update”: Hasbro’s Anne Marie Horne takes us inside a recent refresh for MONOPOLY.

Kidult… Here to stay or flash in the pan?

Kidult: Hot new trend? Flash in the pan? Or something that’s been a mainstay of the industry for decades? We ask industry figures for their take…

LEGO’s William Thorogood discusses recent successes and future launches

William Thorogood – Head of Design, New Business at The LEGO Group – discusses recent successes, future launches and what to expect from the Innovation Campus…

Ginger Fox’s Lewis Allen, Louisa Osmond and Benji Toner-Clewes talk us through their latest slate

Lewis Allen, Louisa Osmond and Benji Toner-Clewes on their new games – and why they remain committed to working with inventors.

ThinkFun’s Josh West and Fuse’s Pete Cartlidge talk Crash Cats

Fuse’s Pete Cartlidge and ThinkFun’s Josh West on the twists and turns of Crash Cat’s journey from collectible concept to sliding puzzle.

Felipe Noriega and Gurdeep Bains on why 2025 is shaping up to be a special year for YuMe

From Stranger Things walkie-talkie surprise capsules to anime inspired figures and plush… YuMe’s Felipe Noriega and Gurdeep Bains talk us through their exciting 2025 slate.

“We’ve got some exciting things planned!” Hasbro’s Brian Baker on celebrating 90 years of MONOPOLY

Brian Baker – Senior Vice President of Board Games at Hasbro – discusses Monopoly expansion packs, upgrades and fan feedback.

Courtisans co-designer Anthony Perone discusses the key to successful design collaborations

Anthony Perone talks us through origins of Courtisans and Backstories… And reveals his most underrated creation!

Hasbro’s Chris Cocks on inventors and innovation

Hasbro CEO Chris Cocks on inventors, innovation and the need to engage with kids as well as adult fans.

“It’s something we really believed in”: JMP Creative’s Jim McCafferty on the origins of Sticki Rolls

Jim McCafferty of JMP Creative discusses Sticki Rolls, collaborating with Sky Castle – and what makes someone great at Inventor Relations.

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