Franziska Meyer and Irene Klemm discuss the Edurino play experience, combining a digital learning app, real figurines and an ergonomic stylus.
Martin Boudreault – Director of Product Design for MEGA at Mattel – on celebrating an iconic Beatles moment in bricks
“We like to say that our creations are built for the fans, by the fans!” Mattel’s Martin Boudreault takes us inside the development of a licensed MEGA Blocks set.
Invention studio Incredible Us – made up of Naama Weiss, Uri Streigold and Liat Waks – talk creativity, playtesting and teamwork.
Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro – on why collaborations with Furby allow partners to push creative boundaries.
Ted Wu – VP of Design for Vehicles and Mattel Creations at Mattel – on fuelling creativity, building design teams and working with inventors.