Interview

“Complexity kills. Simplicity wins.” Florenci Verbon on pitching ideas to him at Educa Borras

What’s the best way to pitch to Educa Borras? Director General Florenci Verbon tells all…

Don’t Bop It, Sling It! KID Group’s Dan Klitsner on being inspired by medieval sausage slinging

“It’s like ax throwing – but with a sausage…” Dan Klitsner Kickstarts KID Group’s latest game!

Serial inventor Richard C. Levy talks about The Anatomy of a Toy and Game Inventor

Process, pitching and people: Richard Levy shares tips from The Toy & Game Inventor’s Handbook.

Steve Rad, founder of Abacus Brands, on why now’s the right time for a Penn & Teller VR magic set

How Penn & Teller’s licensing deal with Abacus Brands uses the magic of Virtual Reality

Fantasy Flight Games’ Danny Schaefer on taking a ‘feelings-first’ approach to designing Star Wars: Unlimited

“What should a Darth Vader card feel like?”: Danny Schaefer – Lead Game Designer on Star Wars: Unlimited – takes us inside the development of Fantasy Flight Games’ new TCG.

LEGO’s Michaela Edgerley Šťovíček and Léa Milson on bringing Peppa Pig into DUPLO

“The characters’ heads are completely new elements!”: LEGO Element Designer Léa Milson and Michaela Edgerley Šťovíček, Head of Product for LEGO DUPLO, take us inside the design process of the new Peppa Pig sets.

Vango’s Alex Tongue on the origins of the #UpsideDownChallenge Game

Alex Tongue – Founder and CEO of Vango Toys – talks trends, toys and working with inventors.

Designer Luca Borsa on bringing fast thrills to MotoGP: The Board Game, co-created with Luca Bellini

Luca Borsa talks us through the unlikely origins of Clementoni’s MotoGP game.

Prolific game designer Eric Lang takes us inside Hasbro’s Life in Reterra

“We gave ourselves a complexity budget in the design process”: Eric Lang on crafting an accessible mass market game, with depth.

“It feels like a family”: DesignbyChey’s Cheyenne Raker on the welcoming nature of the toy industry

DesignbyChey’s Cheyenne Raker discusses design, launching her own business – and what kills her creativity!

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