Interview

Make math fun? New inventor Christopher Chaffee on facing the challenge at ThinkFun.

Visualising Five-Star Reviews: Fi Murray discusses the power of reframing the brief.

Liam Taylor, Head of Partnerships & Development at Rubber Road, discusses recent highlights and future plans.

Dr Zabina Bhasin – also known as Dr Zee – discusses what prompted her to enter the toy space with In KidZ.

“It’s not been too difficult to get licensors on board because it really does stand out!” Rad Stuff’s Chris Flatt talks PSG, innovation and creativity.

“If we knew what we wanted, we wouldn’t need you.”: Unforgettable lessons on creativity from Randy Klimpert.

Alex and Whitney Kimerling talk us through the origins of their brand new company, Hootenanny Games.

Gurdeep Bains – Global Creative Director at Maxx Group and YuMe Toys – discusses fandom, creativity and compelling unboxing experiences.

King of Putty Aaron Muderick on being crazy, creative and courageous

Tal Cohen – Product Manager at PMI – on play, plush and Pudgy Penguins.