Interview

BlueSquare Innovation’s David Fuhrer discusses AquaDoodle, Nerf Vortex – and his most underrated creation.

Designer and Illustrator Rowena Isotta-Day talks us through the design process behind Orchard Toys’ first licensed collection.

“Many toys make very poor tools to play with…” Product developer Raf Peeters on his incredible output…

Franziska Meyer and Irene Klemm discuss the Edurino play experience, combining a digital learning app, real figurines and an ergonomic stylus.

“We like to say that our creations are built for the fans, by the fans!” Mattel’s Martin Boudreault takes us inside the development of a licensed MEGA Blocks set.

TOMY Plus model maker Chris Huisman discusses his designs for Star Trek and Back to the Future.

Invention studio Incredible Us – made up of Naama Weiss, Uri Streigold and Liat Waks – talk creativity, playtesting and teamwork.

Then and Now: serial inventor Dan Klitsner on how old ideas are fuelling new products…

Etched founder Victor Caddy reveals how his company’s unique use of blockchain helps protect IP.

Hasbro’s Dean Carley discusses the key to successfully innovating around beloved brands.