Interview

Vincent Imaoka – Chief of Business Development and Licensing, Americas, Global Business Division at SEGA Toys – on trends, innovation and the Japanese inventor scene.

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

Alex Murty – International Growth Manager at Joking Hazard ­– discusses how they found Sosig and why it’s such a key launch for the firm.

The duo at Barry & Jason Games and Entertainment discuss the origins of their new party game and how they approach creating experiences to make you laugh.

Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.

Inventor and agent Mary Ellroy talks ideation, relationships and why she invents with retail buyers in mind.

Josh West – Head of Product Design and Inventor Relations at ThinkFun – on inventors, creativity and the company’s most underrated products.

Fresh from the inaugural Women Innovators of Play event, Tanya Thompson – Hasbro Gaming’s Senior Director of Inventor Relations and Innovation – tells us how the industry can help bring more diverse voices into the inventor space.

Mec ‘N’ Tec Toys’ James Brosnan shed light on his ‘Blue Sky Hammock’ approach to ideation.

Disney Lorcana co-designer Ryan Miller on how his work on the game shared striking similarities with his time as a club DJ.