Interview

Jonathan Becker, of Anjar & Becker Associates, talks all things Wham-O as the company turns 75.

We caught up with David to find out how he transformed Hasbro’s iconic two-player title into a pacy party game.

Asmodee Entertainment’s Alexander Thieme and Ness Jack talk us through a suite of recent launches – and highlight what they’re looking to find at BLE.

Eric Poses, Owner of All Things Equal, discusses his route into the industry – and why he doesn’t follow trends.

Toikido CEO and Founder Darran Garnham discusses the origins of Piñata Smashlings ­– and why he wants it to become the Fortnite for under 12s.

Dr Amanda Gummer – Founder and CEO of FUNdamentally Children and The Good Play Guide – discusses how the company’s research supports start-ups.

Vincent Imaoka – Chief of Business Development and Licensing, Americas, Global Business Division at SEGA Toys – on trends, innovation and the Japanese inventor scene.

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

Alex Murty – International Growth Manager at Joking Hazard ­– discusses how they found Sosig and why it’s such a key launch for the firm.

The duo at Barry & Jason Games and Entertainment discuss the origins of their new party game and how they approach creating experiences to make you laugh.