Interview

Bladez Toyz’s George Leeson on designing creative kits for brands like Hot Wheels, Minecraft and Harry Potter

Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.

“We can relate to each other like nobody else can”: GameBird’s Mary Ellroy on the camaraderie of the inventor community

Inventor and agent Mary Ellroy talks ideation, relationships and why she invents with retail buyers in mind.

“We need nuggets of ideas – and you have to mine for them!”: ThinkFun’s Josh West discusses his approach to inventor relations

Josh West – Head of Product Design and Inventor Relations at ThinkFun – on inventors, creativity and the company’s most underrated products.

Tanya Thompson on the success of Hasbro’s Women Innovators of Play event

Fresh from the inaugural Women Innovators of Play event, Tanya Thompson – Hasbro Gaming’s Senior Director of Inventor Relations and Innovation – tells us how the industry can help bring more diverse voices into the inventor space.

James Brosnan on the launch of his new invention studio, Mec ‘N’ Tec Toys

Mec ‘N’ Tec Toys’ James Brosnan shed light on his ‘Blue Sky Hammock’ approach to ideation.

Ravensburger’s Ryan Miller on putting inclusivity and accessibility at the heart of Disney Lorcana

Disney Lorcana co-designer Ryan Miller on how his work on the game shared striking similarities with his time as a club DJ.

Steamforged Games’ Sherwin Matthews on bringing Sea of Thieves to the tabletop

Sherwin Matthews – Lead Writer and Game Designer at Steamforged Games – discusses his experience-led approach to design.

Exploding Kittens’ Joeri Hoste discusses how the company creates games with global appeal

Joeri Hoste, General Manager International at Exploding Kittens, shares his thoughts on Exploding Kittens: Good vs. Evil, Without Fail – and the company’s most underrated game.

Maurice Lynch on how Asmodee’s Welcome initiative helps publishers of all sizes develop their route to market

Maurice Lynch – Business Development Manager for Welcome by Asmodee – on making publishers’ ambitions a reality.

“Cutting-edge creative is our superpower”: Hasbro’s Marianne James on championing great design

Marianne James – Vice President of EMEA & Asia for Licensed Consumer Products at Hasbro – discusses design, creativity and purpose-led partnerships.

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