Interview

Front, back and beyond the box: Brand Britain’s Director – on packaging games

Writer, actor and producer Henry Lewis discusses The Mystery Agency’s escape-room games

Uplift Games’ Vicky Huxley and Sim Furniss on bringing the cup feet and big eyes of Adopt Me’s pets into plush, apparel and more…

Felipe Noriega – Vice President & Regional Director, EMEA, Maxx Marketing & Licensing Matters – and Gurdeep Bains – Global Creative Director, Maxx Group & YuMe Toys – on the creative process behind their Disney 100 Surprise capsules.

Hadi Barkat – CEO and Founder of Helvetiq – on the types of games he’s looking for from inventors.

Make It Real’s Dominique Roy on nailing nail decocoration… And reinventing the (pottery) wheel

Tantrum Innovation’s Steve Moore talks us through some of his recent creations, including a Jurassic take on Rock Em Sock Em Robots and the Miraculous Switch N Go Scooter.

Deirdre Cross – General Manager, Head of Funko Games – discusses the firm’s Cranium slate, as well as what to expect from Disney Animated.

Hans-Heinrich Mückenheim – founder of Blechfabrik – on how his passion for tin toys became a career

Game designer Luca Borsa discusses his approach to creative collaborations.