Interview

Top Dog: Why WowWee’s new robot toy blends tech with trends… A chat with Sydney Wiseman

WowWee’s Sydney Wiseman discusses the groundbreaking, tail-wagging tech toy Dog-E

Tony Serebriany on pitching in person, The Op’s process – and the right time to follow up

Talking shop with The Op’s Senior Director of Inventor Relations, Tony Serebriany

Inventor Ceri Price reveals why now’s the right time for Tug!: The Tug-of-War Quiz Game

Confident?’s Ceri Price discusses “The difficult second game”, Tug!

Meet the Toy Master: legendary salesman Roger Dyson talks about his long career in toys and games

From Merit and Airfix to Palitoy, Toymaster and the BTHA… Roger Dyson on his fantastic life in toys

So Sound’s ‘glue’, Jazmine Sines, on recruiting designers, organising teams and being creative

Jazmine Sines, Design and Invention Co-ordinator at So Sound, discusses her role at the company

Game designer Daryl Andrews on The Real Truth – and the benefits of working in both hobby and mass market

Award-winning designer Daryl Andrews discusses his start in the industry – and reveals what he believes to be his most underrated game.

Marc Sach on his licensing journey with Fuzzballs – and the importance of a fan-first approach

Fuzzballs Director Marc Sach on his tough early conversations in licensing and the advice he’d give new brands.

From Bad People to Hot Seat, Dyce’s Mike Lancaster on his path into party games

Mike Lancaster – President and Founder at Dyce – discusses the key to creating party games that stand out from the crowd.

Toy inventor and sculptor Jason Loik on creativity, Play-Doh Builder and making his TV debut in Play-Doh Squished

Jason Loik tells us why Play-Doh continues to inspire… And what to expect from the new Play-Doh Squished TV show.

As The Happy Puzzle Company turns 30, founder Gavin Ucko discusses passion, heart and soul

Gavin Ucko on how The Happy Puzzle Company creates happiness… One puzzle at a time!

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