Interview

Little People, big brands: Mattel’s Giorgio Cavalli on what makes an IP right for the Little People Collector series

“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.

As Hasbro’s TRANSFORMERS turns 40, LEGO Icons Bumblebee designer Samuel Johnson reveals his creative process

More Than Meets the Eye: LEGO designer Samuel Johnson on designing a converting Bumblebee set…

“He was always on our wish list”: Agora Models’ James Franks discusses the company’s Optimus Prime build

Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.

Prolific game designer Phil Walker-Harding on 10 years of Sushi Go!

Phil Walker-Harding talks us through the 10th anniversary edition of Sushi Go! – and how the game played a big part in his decision to go full time as a designer.

Gurdeep Bains takes us inside the development of YuMe’s Netflix Gift Box

“It captures the essence and appeal of Netflix”: Gurdeep Bains – Global Creative Director for YuMe Toys – on designing 24 items across seven Netflix brands.

Whitney and Alex Kimerling discuss what makes a product right for Hootenanny Games

Hootenanny Games – products, pitching and more: Whitney and Alex Kimerling in conversation.

Unfriendly Games’ David Carmona and Karen Nguyen on the origins of their new dexterity title: Nekojima

David Carmona and Karen Nguyen discuss Nekojima… And how their first game idea arrived in a dream!

“We’re bringing fashion back to the fashion doll aisle”: Far Out Toys’ Sharon Zuckerman talks L.U.V.

Sharon Zuckerman, VP of Design at Far Out Toys, talks us through development of the company’s recent doll line – and how it aims to stand out in a busy category.

“Fostering relationships is a pivotal driver of innovation”: Mattel’s Tara McGrath on nurturing strong bonds with inventors

Tara McGrath – Head of Inventor Relations & Innovation at Mattel – on why inventors remain crucial to the company’s ongoing success.

Asmodee’s Julien Sharp on what to do to help games cut through the noise

Julien Sharp – Asmodee’s General Manager for the US – on her origins in the industry, inventor advice and the blurring lines between hobby and mass market games.

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