Interview

Bob Moog – President at University Games – discusses the three things that all great inventor pitches have.

Ed Gartin and April Mitchell talk mentors, students and what their new inventRight course offers budding game inventors.

Tim Sharville – Creative Director at Gunpowder Studios – discusses creating games that have as little ‘admin’ as possible.

Prolific inventor Richard Heayes on presenting ideas at the last Rubik’s Inventor Challenge Day.

Kim Culmone – Senior Vice President of Design, Barbie and Fashion Dolls at Mattel – sheds light on the collaborative creative process between inventors and her in-house team of designers.

The founders of Bluematter Games reveal how – and where – they generate ideas.

Mother and son team Ariane de Bonvoisin and Everest van der Zwan (aged eight) discuss KidQuest, a game designed to help kids learn more about the grown-ups in their lives.

Dr Lisa Williams – CEO and Founder at The World of EPI – discusses her route into the toy industry, her approach to design and why authenticity matters.

Dianne Lauble – PlayMonster’s Director of Inventor Relations – discusses context, coffee shops and confidence.

Graphic Designer Helen Davies discusses why the game Out of Order dramatically changed appearance…