Interview

Tim Sharville – Creative Director at Gunpowder Studios – discusses creating games that have as little ‘admin’ as possible.

Prolific inventor Richard Heayes on presenting ideas at the last Rubik’s Inventor Challenge Day.

Kim Culmone – Senior Vice President of Design, Barbie and Fashion Dolls at Mattel – sheds light on the collaborative creative process between inventors and her in-house team of designers.

The founders of Bluematter Games reveal how – and where – they generate ideas.

Mother and son team Ariane de Bonvoisin and Everest van der Zwan (aged eight) discuss KidQuest, a game designed to help kids learn more about the grown-ups in their lives.

Dr Lisa Williams – CEO and Founder at The World of EPI – discusses her route into the toy industry, her approach to design and why authenticity matters.

Dianne Lauble – PlayMonster’s Director of Inventor Relations – discusses context, coffee shops and confidence.

Graphic Designer Helen Davies discusses why the game Out of Order dramatically changed appearance…

How Wigwam Studios helps toy and content companies create trend guides that matter.

Armando Roque – Senior Product Design Manager at Super7 – on crafting products that fans crave.