Interview

David Blanchard – Vice President of Business Development and Design and Development Lead at GPI – on creativity, collaboration and the studio’s vast design capabilities.

David Winter, Head of New Product Acquisition and Inventor Relations at Jazwares, discusses the collaborative nature of how his team works with inventors.

Brian Chapman, Head of Global Design and Development at Hasbro, discusses why we’re in a great time for toy and game design.

What might you need to know to go on TV and sell toys and games? Gavin Ucko shares his thoughts!

Elliot Rudell tells us what he feels is key to successful relationships between inventors and toy companies.

Rich Mazel – VP of Innovation and Inventor Relations at Spin Master – tells us why it’s a great time to be a toy inventor.

How inventor Peggy Brown defines the ballroom, dances like crazy and won’t waste moves…

What changes did then games buyer at John Lewis, Lucy Benham, suggest for the Gibsons game Out of Order… And why?

110 years after the sinking of the Titanic, designer Mike Psiaki discusses creating the LEGO version…

Lauren and Brian tell us about their route into IR – and what they’re currently looking for from inventors.