Interview

GPI President Michael Fisher shares his team’s approach to ideation, his own thoughts on creativity and details the company’s evolution into a design and development powerhouse.

Team members from Gibsons on adapting, learning and building a culture of inclusivity and diversity.

Very Puzzled founder Patrick Adom discusses jigsaws with purpose and the inspiration behind his brand.

Former Gibsons product developer Emma Kilby discusses design, direction and diversity.

Karl Mizen, Creative Director at Numskull Designs, tells us about the origins of Tubbz – and which character has been the toughest to ‘duckify’ so far.

With partnerships in place with the likes of Hasbro and WowWee, we spoke with Ashley about what ToyTopic is bringing to the industry.

Spin Master inventor relations guru Dougal Grimes discusses pitches, products… And the road not taken!

We caught up with seven-year-old Anika to find out more about Octo-buddy – and whether this is the first of many toy ideas she wants to pitch.

Jono Green on what it takes to sell The Sock Game at Christmas fairs… And which fairs don’t work!

We caught up with Jen to find out more about future plans for Snorfler – and how her mother, Shelle, came up with the idea.