Interview

Anna Singh, Co-Founder at Chinti & Parker, talks about the creative process behind the firm’s new Crayola apparel range.

Bubblegum Stuff product designer Marty Pardoe on having ideas – and not being a scarecrow.

We chat with WooHoo Workshop’s Courtney Pearson about where ideas come from, her education in toy design – and why now is a good time to be an inventor.

Research psychologist Dr. Amanda Gummer on why STEAM Toy Assessment needs structure.

Tal Schreiber from Spin Master on the difference between inventors and designers.

We caught up with Omari to find out more about his approach to game design – and delve into how he translated a smash hit song into an engaging tabletop experience.

Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.

As the firm ramps up its global inventor outreach, we spoke with Zach Schiff-Abrams – Head of Creative Development at Exploding Kittens – about the recent Happy Salmon acquisition, and what the team are looking for from inventors.

With a wave of toys and games hitting shelves for “Space Jam: A New Legacy,” we caught up with Nomi to find out more about why it was key to keep storytelling at the heart of the range.

From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO