Interview
SoapBox Labs’ Jamie Beaumont on how voice tech can help toy firms create magical conversational experiences for kids
We spoke with Jamie Beaumont, COO at Soapbox Labs, to find out more about the opportunities around voice tech for toy companies and brand owners.
Designer Amit Ghadge on India’s thriving board game scene – and the four-year development process behind Karigar-e-Taj
Amit Ghadge – designer of Karigar-e-Taj – sheds light on the four-year development process behind his latest game.
Serial inventors Juhwa Lee and Guing Kim discuss staying creative and working together
The inventors of the clue-giving game Last Message discuss how they think – and work together.
Mattel Consumer Products’ Helen Genia on her design-led “product is king” approach to brand licensing
Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.
Ross Padgett on the design process behind Dinosuit – a build-your-own wearable dinosaur kit
We spoke with Dinosuit inventor Ross Padgett to find out where the idea came from – and why sustainability was a big factor in how he approached bringing the concept to life.
Evan Buzzerio – Horizon Group USA’s Executive Partner and CMO – on the company’s rich history – and bright future
Horizon Group USA’s Evan Buzzerio on arts, crafts and creativity
“A collector’s first album always has special memories”: Greg Lansdowne on his new book, Panini Football Stickers: The Official Celebration
We caught up with Greg to find out more about the secret to Panini’s success – and how the design of the stickers has ensured they remain as popular as ever.
Play-Doh gets its own TV show competition in Play-Doh Squished
The show, set in a Play-Doh winter wonderland, will see three teams battle it out in a series of ‘physical and creative challenges’ to win a cash prize.
As serial inventors Kate and Zak Walton sell Gutter Games, we ask why now… And what’s next!
Gutter Games founders Kate and Zak Walton on creativity, rapid growth – and selling to Perch.
Inside Out of Order – Part One: The idea
In Part 1 of our series exploring how a new party game got to market, the publisher, Gibsons, interviews the inventors about the idea.