Interview

Meet the team that lets you instantly turn your pictures into pixels… Pixicade inventors Martin and Alysha Horstman

How Martin and Alysha Horstman created the draw-your-own video-game toy Pixicade.

Inventor Ceri Price reveals how Confident? became the first board game to be certified as carbon neutral

How do you make a hit board game carbon neutral? Confident? co-inventor Ceri Price walks us through the steps…

BestSelf Co.’s founder Cathryn Lavery on launching Little Hero’s Journal

Cathryn Lavery on how BestSelf Co. combines fun, learning and self improvement for kids.

TOMY’s Natalie Frow on celebrating 100 years of Britains Farm Toys

Natalie Frow – European Senior Brand Manager at TOMY – discusses the centenary and how the firm is looking to grow the Britains fanbase.

Seven Towns’ Steve Perrin on technology, teamwork and industry evolutions

We caught up with Steve to find out more about how he first entered the toy industry – and dive into some of the biggest industry evolutions to have hit the inventing space over the past three decades.

Radio 1’s Matt Edmondson on how lockdown boredom led him to launch his own board game company, Format Games

We caught up with Matt Edmondson to find out how a career creating formats for TV and radio proved the prefect prep for a pivot into party games.

Really Fun’s Ayelet Stein, Jennifer Ayers-Belinkis and Yolanda Raviv on connecting generations through play

We caught up with the Really Fun team to find out more about their approach to game design – and what brought them together.

Moose Toys’ James Austin-Smith on the top-secret, mould-breaking design process behind Magic Mixies

We spoke with James Austin-Smith, Innovation Director at Moose Toys, to find out more about the design wizardry behind Moose’s latest magical innovation.

Morgan Lane founder Morgan Curtis on creating a luxury Monopoly nightwear collection

We caught up with Morgan Curtis to find out more about her approach to designing nightwear – and why Monopoly proved a perfect fit for Morgan Lane.

Where do you draw the line? Artist and illustrator Joe Allard on art, toys and collectibles

Devil Design founder Joe Allard discusses his work in two dream careers.

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