Interview

We caught up with Ed to find out more about his career in play to date, the key to successful inventor relations and his experience of launching a new business in the midst of a pandemic.

Wicked Vision’s David Strang tells us about the company’s originality, innovation, ambition… And mission!

The Toy Project founder Jane Garfield on the importance of play – and the many ways her charity provides it.

Heather Weeks, Senior Director of Product Development at Educational Insights, tells us about the firm’s kid-first approach to design, and why she loves to work with inventors.

Rachel Jones, Founder and Head Dragon at SnapDragon, tells us about the firm’s work in the toy space, and how it engages with the inventor community.

We caught up Mike Bonanno and Hector Arce, Creative Directors of Mondo’s Toy and Collectibles division, to find out more about how the company approaches toy design – and what fuels their creativity.

Nico Blauw, President and CEO of BOTI, tells us about his route into the industry and why innovation is core to what he looks for from inventors.

Michael Kadile on how he made a floating crib from The Mandalorian… To raise $12,000 for charity!

We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.

We caught up with Connor to learn more about how he built the world of Coyote & Crow – and what he thinks of how the industry is tackling issues of representation.