Interview

Resonym’s Mary Flanagan on the spiritualist inspirations behind her new word game, Ghost Writer

As Ghost Writer lands on Kickstarter, we caught up with Mary to find out more about the spiritualist inspirations behind it – and the challenges involved in bringing innovation to word games.

Suzannah Hayes on bringing innovation to established categories

In this interview, we dive into Suzannah’s approach to design, her thoughts on innovation and why she loves the collaborative nature of working in-house.

Toy designer David Vonner on being a believer in ‘don’t ask for permission, beg for forgiveness!’

We caught up with David to find out more about his approach to toy design, how he fuels his creativity – and what he learned from working at Hasbro, Spin Master and Mattel.

BrandFocus’ Michele Pearce on expanding Scalextric outside of the toy aisle

We caught up with Michele to find out more about her plans for the iconic toy brand – and why she believes great design is the key to creating magic when it comes to licensing.

Spin Master’s Harrie Sivanander on creativity, new designers… and the two types of toy inventor

We caught up with Harrie to learn more about his history in the toy space, the role of wishlists and why a career in design has informed how he works with inventors.

Seven Towns’ Elizabeth Moody on Stuff-A-Loons, Junk Bots and what helps creativity soar

Elizabeth Moody – Senior Vice President of Business Development at Seven Towns – talks pitching, creativity and why building strong relationships is key to success.

Eolo’s Director of Fun Alex Prieto on what he looks for in a product, and living by his motto: keep smiling!

Eolo’s Alex Prieto talks about growing up in toys, smiling on and why he makes fun product videos.

Jazwares’ Michael Rinzler on building the Yankees of inventor relations

Michael Rinzler – Executive VP and Partner at Jazwares – talks us through building the Yankees of Inventor Relations and why inventors are vital to the firm’s plans moving forward.

Creative technologist Jude Pullen on LEGO, lockdown and why consistent creative success needs grit

We caught up with Jude to delve into his approach to design, where he finds inspiration and what his time at LEGO taught him about working in the play space.

Bubblegum Stuff’s Courtney Wood talks gifts, games and trend-spotting

We caught up with Courtney to learn more about the origins of the company and find out about why its new range of games marks something of an evolution for the firm.

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