Interview
If you love something, let it go: Dominique Roy discusses when inventors should give up on ideas
“At that point, it may be time to let it go…” Getting real with Make It Real’s Dominique Roy
Jazwares’ Magdalena Eichhorn on what she thinks about when reviewing an item for the first time
BlueJ Manager Magdalena Eichhorn reveals the areas she feels are ‘underserved’ by inventors.
Mattel’s Sarah Franco and Audrey Watanabe talk sell sheets, sizzles and pitches
Ahead of Mojo’s online event, Mattel’s Inventor Relations execs discuss common pitching mistakes…
Puzzle Post co-founder Will Hall discusses what the team likes to see in a product pitch
“There’s one thing that’s crucial…” Puzzle Post’s Will Hall on why he’s coming to the Mojo Pitch
Pitching to Fat Brain Toys? Director of Product Innovation Adam Carson discusses how…
“Classic play patterns with a twist…” Adam Carson on what Fat Brain Toys looks for in ideas.
“Games fail in the face of reality – or they assert themselves!”: Zoch’s Walter Scholz on embracing unique ideas
“Try to be unique”: Walter Scholz – Editor at Zoch – reveals what he looks for from game inventors.
Inventor Dan Klitsner interviews Deej Johnson about writing rules, creating magic – and bottling objects!
Mojo Nation’s Deej Johnson on creative magic, improbable objects and asking: “What’s impossible?”
“The key to its success is the players”: Cynthia Williams – President of Wizards of the Coast and Hasbro Gaming – on why D&D continues to thrive
Cynthia Williams – President of Wizards of the Coast and Hasbro Gaming – discusses the key to D&D’s longevity.
What should you put in a sell sheet and a sizzle? Hasbro’s Angus Walker shares his thoughts
Angus Walker, Hasbro’s Head of Inventor Relations and External Innovation, on sell sheets and sizzles
Ravensburger’s Christine Meier and Alexander Loehr discuss the development of Play+
“We’ve had to build a design language from scratch.”: Ravensburger’s Alexander Loehr, International Category Director for Infant/Toddler, and Christine Meier, Team Lead Editorial for Infant & Toddler Books, on tackling a new age group for the company.