Interview

BOTI’s Nico Blauw on the importance of keeping things open, simple and fair with inventors

Nico Blauw, President and CEO of BOTI, tells us about his route into the industry and why innovation is core to what he looks for from inventors.

Mattel designer Michael Kadile talks creativity, charity – and floating a crib from The Mandalorian

Michael Kadile on how he made a floating crib from The Mandalorian… To raise $12,000 for charity!

Roydon Turner on how toy firms can help change the conversation around organ donation with the Orgamites

We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.

Resonym’s Mary Flanagan on the spiritualist inspirations behind her new word game, Ghost Writer

As Ghost Writer lands on Kickstarter, we caught up with Mary to find out more about the spiritualist inspirations behind it – and the challenges involved in bringing innovation to word games.

Suzannah Hayes on bringing innovation to established categories

In this interview, we dive into Suzannah’s approach to design, her thoughts on innovation and why she loves the collaborative nature of working in-house.

Toy designer David Vonner on being a believer in ‘don’t ask for permission, beg for forgiveness!’

We caught up with David to find out more about his approach to toy design, how he fuels his creativity – and what he learned from working at Hasbro, Spin Master and Mattel.

BrandFocus’ Michele Pearce on expanding Scalextric outside of the toy aisle

We caught up with Michele to find out more about her plans for the iconic toy brand – and why she believes great design is the key to creating magic when it comes to licensing.

Spin Master’s Harrie Sivanander on creativity, new designers… and the two types of toy inventor

We caught up with Harrie to learn more about his history in the toy space, the role of wishlists and why a career in design has informed how he works with inventors.

Seven Towns’ Elizabeth Moody on Stuff-A-Loons, Junk Bots and what helps creativity soar

Elizabeth Moody – Senior Vice President of Business Development at Seven Towns – talks pitching, creativity and why building strong relationships is key to success.

Eolo’s Director of Fun Alex Prieto on what he looks for in a product, and living by his motto: keep smiling!

Eolo’s Alex Prieto talks about growing up in toys, smiling on and why he makes fun product videos.

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