Interview

Designer Julio E. Nazario on how a career in engineering steers his approach to inventing games like Ctrl and Holi: Festival of Colors

Julio E. Nazario is a rising star of the game design world, with his eye-catching titles like Ctrl and Holi: Festival of Colors leading design royalty Eric Lang to recently tweet: ‘Julio Nazario will win a Spiel des Jahres before 2025’.

Asmodee UK’s Jon Bruton on what he looks for in a product, mass vs. hobby and why quality isn’t enough

Jon Bruton is an Asmodee stalwart. We caught up with the Purchasing Executive to learn what he looks for in a game… And why passion and quality aren’t everything.

Audrey Freda Tam – Design Manager for Small Dolls and Collectibles at Spin Master – on why she loves to work with the inventor community

We caught up with Audrey to find out more about the development of the award-winning Hollywood Hair, her thoughts on creativity and why she loves inventors.

HeroQuest inventor Stephen Baker on his creative process, designing the legendary game… And its upcoming revival

Few games are as beloved as the 1988 classic, HeroQuest. We caught up with the HeroQuest hero himself, inventor Stephen Baker. Here he tells us about his creative process, designing the game… And its 2020 revival.

The Marketing Store’s Pamela Stathaki on the firm’s holistic approach to sustainability in toy design

TMS’ Head of Sustainability talks toy design, sustainability and what’s involved in achieving certification to The Planet Mark, an internationally recognised sustainability certification.

Fuse London’s Commercial Director, Eleanor Black, on teamwork… And the quickest way to kill creativity

With nearly 20 years’ service at Fuse London, Eleanor Black speaks about what makes the company unique… And why she looks at things with wonder.

Buzz Ideas’ Charlie Bason on the perks of being both a toy inventor and a Patent Attorney

We caught up with Charlie to learn more about how she got into the industry, how she fuels her creativity and what some of the benefits are in being both a Patent Attorney and an inventor.

7th’s Duncan Fitzsimons on how to trick your brain into having ideas

From foldable wheelchair wheels to eye injection innovations, 7th boasts an expansive range of clients across multiple industries. We caught up with director Duncan Fitzsimons to learn more about how the design firm has embraced the world of toy invention in recent years.

Toyish’s Assaf Eshet on combining the power of magnets, the magic of origami and the ease of building blocks in Clixo

We caught up with Assaf to learn about how his career as an educator has informed his work with Toyish Labs, why he feels perfectionism holds back creativity and where the idea for Clixo came from.

Game designer Brett J. Gilbert on virtual playtesting, using agents and the origins of his new speed game, JigStars

With a slate of upcoming games spanning FunSkool’s JigStars, Floodgate Games’ Vivid and ITB’s Junk Forts on the way, we caught up with Brett to find out how lockdown has impacted his design process.

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