Interview

We caught up with Chris to learn more about how toys compared to the other industries he works in, and what helps to fuel his creativity.

Freelance creator Armando Roque is a creative ‘fixer’ who has worked on everything from promotional toys sold with Wendy’s meals to some of biggest licensed ranges of recent years during his time at Spin Master.

Since starting with the embryonic Seven Towns, Chrisi Trussell has worked at the heart of toys and games for 42 years. As she retires, we ask the Rubik’s Brand Vice President about Tom Kremer discovering The Rubik’s Cube… And why it’s enjoying such a massive revival today.

We speak with Tony Serebriany about virtual pitches, loving London – and three things all inventors should keep in mind…

Kickstarter designer Ross Atkin on where crowdfunders go wrong, the skills you don’t learn at university… And robots. Lots of robots!

Elif Atmaca, co-founder of Toyi, discusses a nomadic childhood, free-play kits and why creating unique toys is vital to kids.

Tim Walsh, co-founder of Roo Games, on breaking rules, changing directions… And the no-no’s of pitching.

We caught up with Azhelle to learn more about her history in the world of design, and what’s to come at The Toy Coach.

David Winter is Director of Inventor Relations at Spin Master. We caught up with David to understand what a billion-dollar idea looks like on paper… And how to pitch him your ideas.

With nearly 15 years of toy design under his belt, James Austin-Smith is Head of R&D and Product Design at Moose Toys. Here we discover his pet peeve – and the one thing that stops his creative process…