Interview
The Marketing Store’s Pamela Stathaki on the firm’s holistic approach to sustainability in toy design
TMS’ Head of Sustainability talks toy design, sustainability and what’s involved in achieving certification to The Planet Mark, an internationally recognised sustainability certification.
Fuse London’s Commercial Director, Eleanor Black, on teamwork… And the quickest way to kill creativity
With nearly 20 years’ service at Fuse London, Eleanor Black speaks about what makes the company unique… And why she looks at things with wonder.
Buzz Ideas’ Charlie Bason on the perks of being both a toy inventor and a Patent Attorney
We caught up with Charlie to learn more about how she got into the industry, how she fuels her creativity and what some of the benefits are in being both a Patent Attorney and an inventor.
7th’s Duncan Fitzsimons on how to trick your brain into having ideas
From foldable wheelchair wheels to eye injection innovations, 7th boasts an expansive range of clients across multiple industries. We caught up with director Duncan Fitzsimons to learn more about how the design firm has embraced the world of toy invention in recent years.
Toyish’s Assaf Eshet on combining the power of magnets, the magic of origami and the ease of building blocks in Clixo
We caught up with Assaf to learn about how his career as an educator has informed his work with Toyish Labs, why he feels perfectionism holds back creativity and where the idea for Clixo came from.
Game designer Brett J. Gilbert on virtual playtesting, using agents and the origins of his new speed game, JigStars
With a slate of upcoming games spanning FunSkool’s JigStars, Floodgate Games’ Vivid and ITB’s Junk Forts on the way, we caught up with Brett to find out how lockdown has impacted his design process.
Ravensburger’s Benn Bramwell and Leah Smith on what they look for in every product
Leading up to the Mojo Nation pitch, we caught up with Ravensburger’s Benn Bramwell, Senior International Product Manager for Children’s Games, and Leah Smith, Junior Product Designer.
TOMY team members Tom Yamazaki and Mizunuma-san on designing Screwball Scramble Level 2: a sequel that’s an equal!
Screwball Scramble is a mono, manic, marble-moving game that first hit shelves in 1979. Forty years on, the TOMY team launches a sequel that’s also an equal! We climb the tilting walkway of curiosity to find out more…
Pete Ridgewell on the launch of his new product development studio, Spectrum
We caught up with Pete Ridgewell to learn more about what Spectrum can offer inventors and toy firms, as well as how he’s been fuelling his creativity in lockdown.
Patti Becker from Becker Associates on where agents add value, success at Mojo… And the secret of their longevity
We caught up with Patti to hear what she hopes to discover at the 2020 Mojo Nation pitch – and what she accomplished at the 2019 event…